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Biscuit packaging box design method

Biscuit packaging box design method

Biscuit packaging box design method

2021 09 16

biscuit packaging box design

1. Market research before the packaging design of biscuit tin cans

1. When doing market research, you should consider whether there is infringement in the product packaging design, and at the same time, pay attention to whether the packaging you design has relevant authoritative certification to avoid plagiarism and affect product sales.
2. Market research also needs to investigate the popular trend of product packaging, and the packaging design is in line with the market trend to ensure that the biscuit packaging has a high "value".
3. When designing the packaging of biscuit tins, it is necessary to consider the user's portable design, whether it is convenient for the user to carry after purchase, whether it has gift attributes, whether it is necessary to design a gift belt, etc.
4. Investigate the shortcomings of the product, which needs to be covered by packaging design. In fact, this is not a deception. It is the same as makeup. The design is used to make up for the shortcomings of the product.

2. The design of the packaging pattern of the biscuit tin can.

1. In addition to displaying the characteristics and description of the biscuits, the packaging design should also mark the production date, production address, contact information, etc., so that consumers can be more confident when shopping.
2. When designing biscuit packaging, we need professional design to enrich the design language, but designers should also choose design ideas appropriately, examine the design from the consumer's perspective, and avoid vague designs that lead to design failure.
3. The text can be expressed through exaggerated means in the packaging, such as enlarging a part of the font or changing the color of the font, or the font deformation to highlight the characteristics of the product, but pay attention to the readability of the text.
4. According to consumers of different ages, design different styles of packaging styles and patterns to prepare for different needs, such as children's models, youth models, and elderly models or festival models.

3. the color design of biscuit tin packaging

1. The single color layout makes the packaging more obvious, beautiful and coordinated; it can achieve the purpose of highlighting the brand and make it have a good display effect.
2. Be cautious when using three-color design for the packaging of biscuit tin cans. Unless there are some special requirements, the packaging of biscuits in tin cans will give people an indecent feeling and affect their appearance.
3. The color application of tin cans can well express the attributes of the product, no matter whether the product is representative, whether the product itself or the color of the product can be expressed.
4. The color of the pattern on the packaging needs to be different from similar products, especially competitors need to have a clear distinction, so that users can see the color they choose and know what the product they choose is.

4. the precautions for custom biscuit tin packaging

1 The design of biscuits should help strengthen brand sales. When a product's packaging design lacks a theme, it is easy to lose to similar competitive products with themes, which inhibits sales propositions.
2. The pattern design of biscuit packaging is related to the connotation of the product.
Some companies choose pattern elements that have nothing to do with product categories in packaging design, resulting in a lack of clarity and accuracy in conveying information. At this time, consumers will feel puzzled. After careful observation, they usually abandon the purchase because they question the level of the product, so that the sale of biscuits.
3. Avoid "fashionable" design on biscuit packaging
In many cases, some biscuit food companies often use "shortcuts" in order to differentiate their products from the industry, but the results often outweigh the gains. Too expensive packaging design, if lack of high-quality product support, is often regarded as a gimmick, and ultimately a result of flashy.
4. Biscuit packaging design should conform to product characteristics
Biscuits are usually fragile products during transportation. Therefore, when customizing packaging boxes, consider choosing tinplate cans, which have high hardness and strong resistance to pressure, which can prevent biscuits from collision during transportation and ensure that consumers may open the packaging. You will see non-destructive biscuits and improve the brand effect.